Ayurveda speaks of flawless skin as lustrous, smooth, evenly colored, firm, elastic and with a golden sheen. Based on the age-old ayurvedic formulation called swarn, the soundarya radiance cream uses the power of pure 24-karat gold to work its revitalizing magic on your skin. Gold is a metal that easily absorbs into the skin, protecting it from the sun and environmental damage, improving its elasticity and working as an extremely powerful age-defying agent.